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With a background in Mechanical Engineering, Alf completed his training in precision die tooling for can manufacturing equipment. In 1988 Alf commenced his commercial life in the organic/health food industry and currently serves on the board of six companies, both in Australia and the USA.

Over the past six years Alf has had extensive business experience in South East Asia, Japan, UK and the USA, and has overseen the launch of several 'organic enterprises' in these countries. His main responsibilities have been to identify and execute new opportunities in the international health industry. He currently serves on the board of the BFA, a cooperative of over 800 organic farmers and represents all organic certifiers alongside producer, wholesaler, retailer and consumer group representatives on the Organic Federation of Australia board.

Alf as a Founding Director of Organic & Natural Enterprise Group is responsible for the corporate strategic positioning and planning procedure. In addition he is ideally suited as the Director in charge of new products.